MARKETING

& SALES

MARKETING & SALES

To inspire loyalty, it is no longer sufficient to merely communicate with your customers. You must connect with them. To connect with them you need engaging tailored content. Personalisation has raised expectations.

At BCM Events we have over 30 years’ experience of running international sales, marketing and business development operations for some of the biggest and most reputable B2B conferences, exhibitions, trade shows and award ceremonies in the world.

Whether you would simply like a second opinion on the efficacy of your sales commission plans, an assessment of a new opportunity or a complete digital transformation of your marketing operations, we can help you maximise your revenue potential.

What we can help you with?
» Marketing
  • Marketing automation
  • Personalisation and targeting
  • Content utilisation
  • Engagement strategies and monitoring
  • Branding reviews and guidelines
  • Lead generation and universe building
  • Design management
  • Digital content management and utilisation
  • Direct mail creation and management
  • Marketing literature development
  • Marketing plans and timelines
  • Post event evaluation
  • Survey design and build
  • Data collection and utilisation
  • » Sales
    • Market sizing and scoping
    • Competitive analysis
    • Key account management structures
    • Sales, CRM and pipeline management processes and systems
    • Client base expansion plans
    • Lead generation plans and processes
    • Team Structure
    • Target based, individual and team incentive plans
    • Sales methodologies
    • Staff training and development
    • Staff recruitment and retention
    • Sales and lead generation outsourcing
    » Business Development
    • New event launches
    • Format and frequency changes
    • Event globalisation
    • Market research and concept testing
    • Business and execution plans
    • Resource plans, execution and management
    • Sales and marketing plans, execution and management
    • Partnership identification, evaluations and negotiation
    • Market sizing and feasibility studies
    • Project management and evaluation
    • International expansion strategies
    • Location surveys and recommendations
    • Key alliance identification and building
    It is not about doing ‘digital marketing’, it is about marketing effectively in a digital world. Ivan Menezes

    CEO, Diageo

    To inspire loyalty, it is no longer sufficient to merely communicate with your customers. You must connect with them. To connect with them you need engaging tailored content. Personalisation has raised expectations.

    At BCM Events we have over 30 years’ experience of running international sales, marketing and business development operations for some of the biggest and most reputable B2B conferences, exhibitions, trade shows and award ceremonies in the world.

    Whether you would simply like a second opinion on the efficacy of your sales commission plans, an assessment of a new opportunity or a complete digital transformation of your marketing operations, we can help you maximise your revenue potential.

    What we can help you with?
    » Marketing
  • Marketing automation
  • Personalisation and targeting
  • Content utilisation
  • Engagement strategies and monitoring
  • Branding reviews and guidelines
  • Lead generation and universe building
  • Design management
  • Digital content management and utilisation
  • Direct mail creation and management
  • Marketing literature development
  • Marketing plans and timelines
  • Post event evaluation
  • Survey design and build
  • Data collection and utilisation
  • » Sales
    • Market sizing and scoping
    • Competitive analysis
    • Key account management structures
    • Sales, CRM and pipeline management processes and systems
    • Client base expansion plans
    • Lead generation plans and processes
    • Team Structure
    • Target based, individual and team incentive plans
    • Sales methodologies
    • Staff training and development
    • Staff recruitment and retention
    • Sales and lead generation outsourcing
    » Business Development
    • New event launches
    • Format and frequency changes
    • Event globalisation
    • Market research and concept testing
    • Business and execution plans
    • Resource plans, execution and management
    • Sales and marketing plans, execution and management
    • Partnership identification, evaluations and negotiation
    • Market sizing and feasibility studies
    • Project management and evaluation
    • International expansion strategies
    • Location surveys and recommendations
    • Key alliance identification and building
    It is not about doing ‘digital marketing’, it is about marketing effectively in a digital world. Ivan Menezes

    CEO, Diageo

    Let us help you maximise the potential of your events.